Check the listing
Advertising can bring people to the product page, but it cannot make a confusing listing clear. Titles, images, bullets, reviews and the overall offer all affect what happens after the click.
Check price and conversion
If traffic is stable but conversion has dropped, changing bids may not solve the real problem. Review price, offer, content, competition and delivery before assuming PPC is the cause.
Check stock
Increasing demand on a product with limited stock can create another problem. Campaign decisions should consider how much inventory is available and how quickly it can be replenished.
Check whether the product can support the spend
A campaign can drive sales while still being too expensive for the product economics. PPC should be reviewed in the context of margin, product role and the wider growth plan.
This article shares general eCommerce management information. It is not legal, tax, financial or regulatory advice and does not guarantee a commercial result.