Amazon PPC
Build, manage and improve campaigns around product and sales priorities.
ECOMMERCE CAPABILITY
Advertising & Influencer Marketing with clear ownership.
Advertising should help sell the right products at a cost the business can support. We manage campaigns with the wider picture in mind, including conversion, stock, pricing and the role of each product in your growth plan.
CLEAR SCOPE
Know exactly what we own.
Before work starts, we agree the channels, responsibilities, approvals and reporting rhythm that belong to Initiators.
CampaignsBudgetsKeywords & targetingCreative briefsProduct prioritiesStock awarenessTestingPerformance reporting
WHY BRANDS HAND THIS OVER
Ad spend can grow faster than profit.
A campaign can look strong inside an advertising dashboard while the product is low on stock, converting poorly or generating weak margin. We look beyond clicks and ad metrics before deciding where to increase, reduce or redirect spend.
Our job is to take real responsibility for the agreed work while keeping performance, risks and priorities visible to you.
WHAT WE CAN MANAGE
Build the scope around what your team actually needs.
Start with one specialist area or hand over a wider part of the eCommerce workload. Responsibilities are agreed before the engagement begins.
TikTok Shop ads
Manage paid activity with product readiness, creative and stock in view.
Influencer coordination
Support creator campaigns with product priorities, briefs and performance follow-up.
Campaign diagnosis
Work out whether a problem is traffic, conversion, price, stock or the campaign itself.
Budget allocation
Put more budget behind the products and campaigns with the strongest business case.
Clear performance reporting
Explain what changed, what it means and what we recommend doing next.
REPORTING
Know what changed and what happens next.
Updates focus on performance, risks, actions and decisions instead of filling a dashboard with numbers that do not change what the team does.
Reporting & profitability →Which campaigns are actually helping the business?
Are we paying for traffic that is not converting?
Which products should receive more budget?
Should we fix the listing or stock position before increasing spend?
WHAT GOOD LOOKS LIKE
Less chasing. Clearer ownership. Better follow-through.
The aim is practical improvement in how the work gets managed, not a longer list of agency activity.
Ad spend linked to business priorities
Faster identification of wasted spend
Better coordination between ads and stock
Reporting that is easier to act on
FAQ
Common questions
Straight answers to the questions clients usually ask before starting.
Do you manage Amazon PPC?+
Yes. Amazon PPC management is one of the core advertising services.
Do you manage TikTok Shop ads and influencers?+
Yes. TikTok Shop ads and influencer marketing coordination are both included in the service set.
Can advertising be a standalone service?+
It can be scoped separately, although results are easier to manage when we also understand the listing, stock and wider marketplace context.
Related support
Other areas we can manage for you.
Choose a focused service or connect several areas under the same team.
READY TO TALK?
Need a stronger team behind your eCommerce channels?
Tell us where you sell, what is taking too much time and where performance is getting stuck. We will tell you where Initiators can help and what a sensible scope could look like.
Talk to Our Team ↗